The 2017 NHL postseason was a whirlwind of experience for me, and one I wouldn’t trade for anything. The Nashville Predators, as the last team into the playoffs, miraculously found their way across four rounds and into the Stanley Cup Finals. For the final three rounds of the postseason, Bridgestone Arena did a pregame ice projection show immediately before puck-drop for each Predators home game.
Because of this, Moo Creative was selected to create a custom ice projection show for each round. This resulted in three unique ice projection shows by the end of the season, with my team and I operating on deadlines that were moving targets. Without knowledge in advance of when the next round’s games were – or if they’d end up happening at all – our team had to adapt on the fly and create high quality visuals with basically no turn around. I worked with my creative director to storyboard each segment of each show before delving deep into the world of Trapcode Particular, Saber, and Element 3D all within After Effects to create each piece. Weeks of sleepless nights, coffee, existential crises, and a whole lot of Preds wins later and suddenly we had created over nine minutes of custom projection mapping content to play in front of 20,000 screaming fans.
Working mainly in Element 3D within After Effects, I got to operate as part of a team creating the show intro for Brett Eldredge’s 2017 tour. Brett’s band had created a grungier, rock induced sound specifically for the intro to his new song “Superhero” that built up to the beginning of the show. Working from storyboard to completion in less than two weeks, my team at Moo and I were able to see one of my favorite pieces of work come to complete fruition under a tight deadline.
We wanted to create an homage to the classic Marvel logo animations while putting a sleek finish over top of the comic book art style. Placing the timeless 2D design of comic books up against a high energy 3D element with a cool color grade felt like an excellent way to bridge the gap between the timeless appeal of classic comics and Brett’s modern aesthetic.
Creating this piece was an amazing learning experience within Element and After Effects, and it is one of my favorite things I’ve ever worked on.
Last year, I worked on Bring Me The Horizon’s tour creating visuals for a few songs, namely “Follow You.”
At the time, this was my biggest After Effects composite and my biggest graphics project ever. I spent many nights on a short deadline with the help of Craig Countryman at Moo Creative to create some chorus looks for Follow You. With Cinema 4D, Particular, and a little roto work for the space visor we got this piece looking visually solid with a really slow pace to temper the middle of their show.
I created several visuals for Darius Rucker’s 2017 tour, chief among them was my work on “Let Her Cry.” This is one of my favorites, and I got a lot of practice with Element 3D and a multitude of other plugins and effects within After Effects while making this piece a reality.
In March of 2017, I worked to create custom graphic elements for projection mapping in the lobby of the Tennessee Performing Arts Center (TPAC) for TedX Nashville. Throughout the duration of the weekend, we blended visuals over the curves and bends of the lobby wall to help bind the entire TedX Nashville experience together between the extensively decorated lobby and the James K. Polk Theater wherein the speakers presented their lectures for the event. We made a variety of perspective-based 3D projections as well as abstract TedX stylized pieces to give the lobby a polished and client-specific look with serious production value. For this piece, I used Trapcode Tao and Shine inside of After Effects. I was also tasked with creating and altering the graphic presentation of each speaker throughout the weekend, working with a variety of talented professionals across the country to fine tune each Ted Talk to their liking.
The chance to project our work over a unique matte is always a thrill, and working to create looks that compliment a three wall, two room palette was a fun challenge. Collaborating with the TedX speakers was an added bonus that helped fuel the creativity of the entire event and it was very satisfying to be integrally involved in each aspect of what turned out to be a really interesting weekend of eye popping visuals and intriguing discussion.