This broadcast campaign for 4Health is the glorious result of several months of planning, a complicated on set dog food rig, and lots of slight adjustments in post. As a scriptwriter and the head of post production on the campaign, I worked to develop the concept and see it to completion through more than a dozen rounds of revisions.

In total, we created a :30 second broadcast ad, a :15 second broadcast cutdown, and several :06 second social spots. It was great to see so many types of deliverables come out so well after such a devoted process, and it’s always rewarding to see these ads floating around online and on TV.