Along with the “Toughwear” campaign, I had the chance to write and edit the “Ridgecut Apparel” broadcast campaign for Tractor Supply Co., creating a primary broadcast ad as well as several social cutdowns. I worked with the team at SnapShot Interactive in preproduction and post production, where I wrote scripts and helped with concepting for two different Tractor Supply Co. broadcast campaigns before overseeing and executing the entire post process.

Similar to the “Toughwear” spot, we created a :30 national broadcast spot, plus one :15 second and three :06 second spots for social media. Beyond writing scripts and helping with concepts, I oversaw all of post production over the course of several months working with producer Jaya Wolf and the team at Tractor Supply. After several in-person client edits, months of revisions, coordinating final graphics, color, and sound, we got each spot to a place the entire team was truly proud of.

For more information about the Ridgecut line, visit https://www.tractorsupply.com/tsc/cms/ridgecut.