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Scriptwriting – SAM MEDERT POST PRODUCTION
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Bank Director – “Magnetic Culture”

I got the opportunity to do some really fun designs and animations on this one for Bank Director's 2024 AOBA Conference. It's always a challenge to wrestle with this preposterously large 12,600 pixel wall (and to reformat it 10 1920x1080), but this is undeniably one of my favorite pieces I've ever gotten to work on.   With the help of producer Mark Andersson, I created this video in its entirety from start to finish. I created and pitched the concept, wrote...

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State National Value Animation

State National is in a complicated business, and came to us with a clear idea of what they wanted to discuss in the animation. My challenge was to find visuals and language that could make their message easier to understand to both the average viewer and their target audience. Produced by SnapShot Interactive, I wrote the script and directed the visuals for this animation, working with the client to get the messaging exactly right....

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Anthem Consumer Education Animation

I worked as the Creative Director and wrote the script for this explainer animation, which was produced by SnapShot Interactive and animated by Chris Paz. Researching for this project was a crash course in health insurance, and I'm happy to have created a clear and concise explainer that can help people who have recently fallen on hard times and need clarity on their healthcare options....

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Tractor Supply Co. “Ridgecut Toughwear” Broadcast Campaign

I had the wonderful opportunity of writing and editing the "Ridgecut Toughwear" broadcast campaign for Tractor Supply Co., creating a primary broadcast ad as well as several social cutdowns. I worked with SnapShot Interactive in preproduction and post production, where I wrote scripts and helped with concepting for two different Tractor Supply Co. broadcast campaigns before overseeing and executing the entire post process.   In this "Toughwear" spot, we created a :30 national broadcast spot, plus one :15 second and three...

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Digital Reasoning Explainer Animation

I was the creative director for this piece, writing the script and working with animator Chris Paz and producer Hanna Besser to achieve a nice result. It's a simple and clean explainer for Digital Reasoning's Patient.AI software, helping patients and doctors receive medical test results more quickly and efficiently....

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TN SCORE “GROWING UP”

This is one of my favorite projects I've ever gotten to work on and for one of my favorite clients, TN SCORE. I had the opportunity to write the script and treatment, do the edit, and provide the voice over for the spot. We were able to film real students in their real school, and create a video that is both stylistic and uplifting. SCORE came to us hoping to continue their charge towards improving education across Tennessee and...

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MUSIC CITY BOWL BROADCAST CAMPAIGNS

In 2019 and 2018, I wrote the script, edited, and oversaw post production on two different broadcast campaigns for the Nashville Sports Council and the Music City Bowl. We went on to make several promotional videos, social videos, and radio spots for each campaign to air during each bowl season. I really love these spots; they have some striking visuals and I always love editing with music as the main motivator....

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TRACTOR SUPPLY CO. “RIDGECUT APPAREL” BROADCAST CAMPAIGN

Along with the "Toughwear" campaign, I had the chance to write and edit the "Ridgecut Apparel" broadcast campaign for Tractor Supply Co., creating a primary broadcast ad as well as several social cutdowns. I worked with the team at SnapShot Interactive in preproduction and post production, where I wrote scripts and helped with concepting for two different Tractor Supply Co. broadcast campaigns before overseeing and executing the entire post process.   Similar to the "Toughwear" spot, we created a :30 national...

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TN Score “Anthem” Animation

I wrote the script and acted as junior creative director for this nifty animation for TN SCORE. Originally premiering at SCORE's 2020 kickoff event, this explainer animation illustrates the success in Tennessee's education from the last decade and lays out its goals of the decade ahead.   I love all of the pinball and plinko imagery, and it was cool to create a different type of project for SCORE than the other things I had worked with them on in the...

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TEAMHEALTH 40TH ANNIVERSARY SERIES

This is one of the bigger creative direction projects I've had, and I'm really happy with how it turned out. I was tasked with creating a four part video series celebrating and illustrating the forty year history of TeamHealth. TeamHealth is a large healthcare company based in Knoxville, TN, that specializes in staffing high quality doctors in emergency rooms across the southeast, and these were created to be shown at their anniversary celebration event.   I loved diving through their company...

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